Application to Person (A2P) SMS: Application to person, mobile / system generated SMS sending process. A2P SMS is not transmitted by any mobile device (handset, tab, SIM box, etc.) and SIM card. A2P SMS is in the form of text. For transaction and marketing, One-way SMS, OTP, PIN code, etc., are included in A2P SMS. A2P SMS reaches the customer by alpha sender/masking, numeric sender-id / non-masking (virtual mobile number), shortcode, etc.
SMS aggregator: It is an SMS service provider (such as MiMSMS) that provides SMS (text) services to various organizations/customers on behalf of ANS operators (Mobile, IPTSP, and PSTN). Aggregators act as wholesalers for ANS operators and bridge between the operator and the buyer organization.
Promotional SMS: A system-generated SMS (text) is sent to a customer on behalf of a brand or organization. This SMS provides information on the brand’s marketing, services, and discounts.
Transactional SMS: Automated system generated text and voice SMS sent to the customer only when the customer is active in the case of a brand. This SMS provides the customer with any transaction, transfer confirmation, one-time password, etc.
Notification SMS: Automatically and actively notifies the customer about the account’s activities, purchase confirmation and transfer notifications.
One-way SMS: Automatic system-generated text or SMS that is delivered to the customer. Promotional or transactional or notifications are provided through any system-generated SMS.
Two-way SMS: The subscriber responds in person or after receiving the SMS.
Toll-free SMS: No bill will be levied on the customer as per the demand of the customer organization, which the customer organization will pay.
Sender-ID / Masking: A maximum of 11 character names, which the buyer can send to the customer via text SMS with his name or brand. Masking text SMS is only one-way SMS.
Group-based SMS: Any individual-specific area / profession / religious / educational / age based group / election manifesto etc. will be considered as normal group SMS.
Other SMS: Except for Person to Person (P2P) SMS, all Machine Generated SMS will be treated as A2P SMS.
17.2. As a listed aggregator of Bangladesh Telecommunication Regulatory Commission (BTRC), MiMSMS will provide or be obliged to provide A2P SMS service as per the prescribed tariff given by the Commission.
17.3. As a listed aggregator, MiMSMS will be contracted with ANS Operator and MNP Service Provider to provide bulk SMS service. Our Terms and Conditions will contact individuals/organizations who have signed up for the Service in need.
17.5. ANS operators may provide the same masking keyword to multiple aggregators subject to receiving required masking documents for sending SMS from the same organization. Customers may receive masking SMS services from various aggregators.
As per the instructions of Bangladesh Telecommunication Regulatory Commission (BTRC) Memorandum Number: 14.32.0000.600.43.005.21.434 dated 20 May 2021, MiMSMS will provide the following SMS services as a listed SMS aggregator.
17.8.1. A2P SMS: Text, One-Way SMS, One Time Password (OTP), Pin Code, Promotional, Notification, Group-Based SMS, etc.
17.8.2. Any legitimate and listed business entity / corporate institution / educational institution / financial institution/government institution / foreign institution operating in Bangladesh subject to government approval may receive bulk SMS service.
17.8.3. All types of A2P SMS, including promotional SMS, must be sent in the “Bangla” language. However, in exceptional cases, you can send English letters/words/applications (OTP / promo code/brand) with the prior permission of BTRC.
17.8.9. To prevent religious incitement and anti-state SMS from reaching the general public and to prevent social unrest, A2P SMS aggregators/subscribers should vet the content of SMS from BTRC. Mobile operators and aggregators (MiMSMS) will also be required to filter all types of messages (Keywords) through their own filtering system as per BTRC guidelines; So that no unwanted SMS reaches the customer. The customer (sender) will be responsible for sending SMS outside the rules of the commission.
17.11. BTRC, law enforcement agencies, NTMC, and MiMSMS will save or be able to keep the SMS content log of the customer for investigation or audit-related needs.
18.4. Religiously provocative and anti-state SMS and no such SMS may be sent, which may disturb social peace.
18.5. In the case of sending ‘Ordinary SMS,’ Candidates for National or local elections cannot send SMS asking for votes mentioning a particular party and party symbol. However, if the candidate is elected, he will be able to provide an SMS stating what activities he will undertake for the people of his area.
18.7. As an aggregator, MiMSMS will separate promotional and transactional SMS before sending A2P SMS through ANS operators and TAG or Flagging the transactional SMS, So that transactional SMS are not covered by the Do Not Disturb (DND) service.
A. Either party can terminate this Agreement at any time by notice to the other Party with or without cause.
B. Either party may also terminate this Agreement with immediate effect by notice to the other Party if:
C. We may terminate the Agreement immediately upon notice if any relevant legislation or regulation is implemented or modified with the effect that it is no longer commercially viable or possible for Us to make the Services available.
D. Termination of the Agreement for any reason does not affect any rights that have accrued to either Party under the Agreement up to the date of its termination, and those terms and conditions of the Agreement that are by their nature capable of surviving termination will continue in full force and effect following such termination.
E. On termination of the Agreement:
Neither party will be liable for any delay in the performance of or any failure to perform any of its obligations under this Agreement that is caused by any event which is beyond its reasonable control, including, but not limited to, the failure, malfunction, or unavailability of necessary telecommunications, data communications and/or computer services, power supply failures or shortages, acts or omissions of third parties (including, but not limited to, Network Operators), acts of government or Regulators or telecommunications network congestion.
These Terms shall be governed by and construed by laws of Bangladesh and BTRC. The parties hereto submit to the non-exclusive jurisdiction of the Bangladesh High Courts to enforce any claim arising hereunder.
You confirm that You hold the account corresponding to the data You have provided MiM Digital Marketing Solution (MiM SMS) with or that You have the account holder’s permission to use this service.