The Benefits of Digital Election Campaigns
Bulk SMS is a great way to reach many people quickly and efficiently. It is perfect for election campaigns and other communications. Bulk Voice Calls (Voice Messages) can also build relationships between voters and candidates and keep them informed about elections and promotions.
Bangladesh Election Commission announced that a political party campaign could collect campaign contributions using Digital systems like political text message marketing. Since then, it has drastically changed the way political campaigns raise funds. You’re one step behind if you aren’t utilizing political text marketing as part of your grassroots efforts.
The shift to embracing a more modern media mix around the campaign trail is readily apparent. Across the board, we see SMS marketing leading to more significant donations, reaching more potential voters, and impacting how constituents vote. In a 2018 Get Out The Vote (GOTV) Texting Report from Tech for Campaigns, people who received a text about voting were 1% more likely to vote. This may not seem like a lot, but it is enough to make a difference in an election.
